To get cited by AI search engines, put a direct, specific answer in your first two sentences, write your headings as the exact questions people ask, and give the model facts it can verify. Answer engines lift the clearest answer on the page, so the page that leads with the answer wins the citation.
What is answer engine optimization?
Answer engine optimization (AEO, sometimes called GEO) is writing your content so AI search tools quote it directly in their answers. Classic SEO aimed to rank a blue link. AEO aims to become the sentence an assistant repeats, with your site named as the source. Roughly 60 percent of searches now end without a click, inside an answer, so being the quoted source is where the attention goes.
Where should the answer go on the page?
In the first one or two sentences, before any heading. Answer engines read the top of the page to decide what it answers. If the opening is a clear, specific response to the title, the model lifts it. If the opening is throat-clearing, the model keeps scrolling, usually to a competitor.
Write the first paragraph as if it is the only thing anyone will read. For most of your AI traffic, it is.
How do answer engines choose what to quote?
They favor pages that are clear, specific, and verifiable. Three things move the needle:
- A direct answer up top. One or two sentences that resolve the query.
- Specifics a model can trust. Real numbers, dates, named tools, concrete ranges. Vague claims get skipped.
- Parseable structure. Question-shaped headings, short self-contained sections, and schema markup that labels what the page is.
What structure makes a page quotable?
| Element | Why it gets you cited |
|---|---|
| Answer in the first 2 sentences | The engine lifts the opening as the answer |
| Question-shaped H2s | The heading matches the query; the section becomes the answer |
| Specific numbers and names | Gives the model something verifiable to repeat |
| Short FAQ at the end | Each Q maps to a long-tail question, with FAQPage schema |
| Article + author schema | Tells the engine what the page is and who stands behind it |
Phrase most headings as the question a person would type. "How long does a website redesign take?" earns answers. "Our Process" earns nothing, because no one asks for it.
How do I start?
Take your best post and rewrite only the opening: lead with a one-sentence answer to the title, then a sentence of context. Turn three headings into questions. Add one real number to each section. That single edit usually does more for AI visibility than a month of new posts.
Frequently asked questions
Is AEO different from SEO?
They overlap. Good AEO content is also good SEO content, because both reward clarity, structure, and authority. AEO adds one discipline: lead with the answer, because the engine quotes the lead.
Does schema markup help me get cited?
Yes. Article, FAQPage, and author (Person) schema tell the engine what the page is, what questions it answers, and who wrote it. That context makes a model more willing to quote and attribute you.
How fast does this work?
Faster than classic ranking. Answer engines re-read pages often, so a clearer opening can change what gets quoted within days, not months.
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