The studio journal
Writing
Notes on design process, client work, and building for the web.
Why Your Blog Posts Don't Show Up in AI Answers
If AI search never quotes your content, the answer is almost always buried. Here is how to tell, and the one edit that gets your posts picked.
Priya Nair·May 18, 2026·2 min read
How to Get Your Content Cited by AI Search Engines
Answer engines quote the page that answers the question most clearly. Here is how to write so ChatGPT, Perplexity, and Google AI lift your words and cite your site.
Priya Nair·May 14, 2026·3 min read
What Belongs on a Landing Page That Actually Converts
High-converting landing pages ask for one thing and prove one claim. A field-by-field look at the headline, the form, and the order that turns visitors into signups.
Maya Chen·May 11, 2026·3 min read
Why Your Pretty Website Doesn't Convert
A beautiful site can still leave visitors with nothing to do. Here is why design alone does not convert and how to give every page one obvious next step.
Maya Chen·May 8, 2026·3 min read
What Actually Makes a Small Business Website Load Fast
The fast small-business sites share three things, and none of them is an expensive host. A measured look at images, fonts, and the scripts you can safely cut.
Jordan Kim·May 4, 2026·3 min read
Why a Slow Website Quietly Loses You Customers
A slow site does not warn you. It just costs you the customers who leave before the page finishes. Here is what the delay actually costs and where small business sites lose the time.
Jordan Kim·May 1, 2026·3 min read
What Happens on a Web Design Discovery Call
A web design discovery call is the conversation before the work starts. Here is why I run one on every project, the questions I ask, and the things clients never think to mention until I dig for them.
Sam Blake·April 27, 2026·6 min read
How I Structure a Website Project From Brief to Handoff
The web design process I use on every project, from the two-page brief to launch-day handoff. Six phases, what each one produces, rough timelines and costs, and the sign-off that keeps a project from sprawling. For small business owners and junior designers planning a build.
Sam Blake·April 23, 2026·6 min read